Wednesday, 29 September 2010

Week 1- Introduction to the brief.

Researching Flashmob, Apero géant, pop-up resturant, secret gigs, art auctions...

Flashmob

The definition of a flash mob, as stated on Wikipedia, is 'a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. The term is generally not applied to events organised by public relations firms, protests, and publicity stunts.' (http://en.wikipedia.org/wiki/Flash_mob)

In some cases, Flash mob events can be staged, for example, the T-mobile advertising campaign, here is a video clip I found on youtube.com showing the process of how the event was organised and developed...


However on many occasions Flash mobs can be spontaneous on the spot decisions to perform a large scale and random event in a public area....

I found some clips on youtube as I was exploring different types of activities people used to organise a flash mob event.


Supermarket flashmob- In this clip you see people walking around a supermarket and all of a sudden freeze. i particularly like this idea as it is humorous and and the same time would make you feel slightly anxious at the reason the people around you had all of a sudden stopped moving.



Themed flash mobs-Some flash mobs can have themes, be it from a film, a colour, a look/style, a culture or an era.

I found this Flash mob event where everyone turned up to 'fight' with light sabres...


I also found this clip which shows a Bollywood hero themed event.